SPRING 2018 – ATLANTA NATIVE, AMBER MATTHEWS DECIDED TO STEP OUTSIDE OF HER SUCCESSFUL CORPORATE CAREER, TO PURSUE HER TRUE PASSION IN MUSIC CREATING DJ AMBER ALERT. SHE PROFESSIONALLY STARTED SPINNING IN JUNE 2018.

AS A STUDENT OF SCRATCH ACADEMY AND PERFORMED HER FIRST INTERNATIONAL EVENT IN AUGUST 2018, PUNTA CANA, DOMINICAN REPUBLIC.

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DJ AMBER ALERT’S FIRST YEAR AS A DJ DIDN'T COME EASY. BEING THE ONLY FEMALE IN A MALE DOMINATED INDUSTRY, SHE KNEW SHE HAD A LOT TO PROVE. AS DIFFICULT AS IT IS TO STEP OUT ON FAITH WITH A PASSION, TRYING TO MAKE IT A TRUE CAREER IS A TRUE TURNING POINT. MOST PEOPLE HAVE A PERCEPTION THAT THE ONLY WAY TO BE SUCCESSFUL AS A FEMALE IN A MALE DOMINATED FIELD IS TO USE TACTICS THAT GO AGAINST HER MORALS AND VALUES.

 

“HOLDING STRONG TO MY MORALS AND BELIEFS AFFORDED ME A NEW PATH OF BLESSINGS WITH MY WORK. REMAINING TRUE TO MYSELF HAS BLESSED ME TO WORK WITH SOME PRETTY AWESOME COMPANIES SUCH AS ADIDAS AND TARGET WITH COMMUNITY YOUTH INVOLVEMENT SPONSORED EVENTS.” – DJ AMBER ALERT

 

AS SHE CONTINUES TO DIFFERENTIATE HER WORK- WORKING SEVERAL SMALL PRIVATE EVENTS AND A FEW LARGE CLUB APPEARANCES, DJ AMBER ALERT HAS NOW FOUND HER NICHE IN COMMUNITY INVOLVEMENT EVENTS AND IS VERY ACTIVE IN THE FITNESS WORLD.

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DJ AMBER ALERT PLAYS A LARGE VARIETY OF GENRES FROM CHRISTIAN/GOSPEL TO R&B HIP HOP, TOP 40S, ROCK AND ETC. SHE CONTINUES TO BALANCE HER DJ LIFE AND HER PRIMARY JOB AS A PUBLIC RELATIONS MANAGER FOR ATTORNEYS AND DOCTORS IN THE PERSONAL INJURY WORLD IN ATLANTA. SHE HAS BEEN PROFICIENT IN NETWORKING IN THIS POSITION NOW FOR 6 YEARS, WHICH HAS AIDED HER GROWING DJ NETWORK.

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IT IS IMPORTANT FOR WOMEN TO KNOW THEY CAN FIND THEIR OWN WAY WITHOUT JEOPARDIZING WHAT STAND FOR. IT IS DIFFICULT IN TODAY’S SOCIETY, BUT GOD WILL SHOW YOU A NEW PATH IF YOU HAVE FAITH, AND HE TRULY HAS DONE THIS FOR DJ AMBER ALERT.